India’s Advertising Spend to Hit ₹1.64 Trillion in 2025: Digital Takes the Lead
India’s Advertising Spend to Hit ₹1.64 Trillion in 2025: Digital Takes the Lead
The Indian advertising industry is set for another year of strong growth. According to GroupM’s forecast, ad spends in India are expected to rise by 7% in 2025, reaching an impressive ₹1.64 trillion. This growth reflects the country’s expanding digital economy, increasing internet penetration, and the rapid adoption of new-age marketing strategies.
Digital Ads Lead the Way
The highlight of this forecast is the dominance of digital advertising. By 2025, digital channels are projected to account for 60% of India’s total ad revenue, surpassing traditional media in both scale and effectiveness. Platforms like Google, Meta, YouTube, and emerging OTT/streaming platforms are driving this surge.
Streaming TV, in particular, is carving out a bigger space within the broader TV ad market, showing how consumer habits are shifting toward on-demand entertainment.
Why This Matters for Businesses
For brands and marketers, this shift underscores the critical importance of digital-first strategies. Businesses that rely solely on traditional advertising may risk losing relevance as consumer attention moves online. By investing in performance marketing, SEO, influencer collaborations, and OTT advertising, companies can tap into a more targeted and measurable ecosystem.
The Bigger Picture
India’s growth story in digital advertising is also fueled by:
Mobile-first consumers: With over 800 million smartphone users, mobile ads are becoming the default format.
AI and MarTech: Personalization, automation, and analytics are reshaping how campaigns are run.
E-commerce boom: With platforms like Flipkart, Amazon, and quick-commerce players, brands are spending more on digital ads to capture intent-driven buyers.
As India’s digital landscape matures, the opportunities for businesses are endless. Whether you’re a startup or a large corporate, embracing data-driven digital marketing is no longer optional—it’s the key to sustainable growth in 2025 and beyond.
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